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A Buick Is in Danger

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2016 Buick Cascada

The Buick Cascada, recognized to Europeans because the Opel Cascada, appeared on North American shores for the 2016 mannequin yr, providing consumers (and renters) a pleasing, 4-seat alternative for the discontinued Chrysler 200 drop-prime.

Now wholly owned by France’s PSA Group, not Common Motors, Opel plans to ditch the mannequin as soon as 2019 is up, which means America stands to lose its final non-sports activities car convertible. It might additionally knock the Buick model down to 5 fashions.

Opel introduced Tuesday it might cease constructing the Cascada, launched in Europe for 2014, after 2019. The Polish-constructed convertible and two different small automobiles “won’t get replaced after the top of their life cycles,” the corporate stated.

That appears to kibosh the concept Opel might proceed funnelling Cascadas to Buick, even after dropping the mannequin from its personal lineup. The newly Frenchified model plans to go deeper into crossovers and electrification whereas dropping slower-promoting automobiles, a technique that appears to be a template adopted by each automaker underneath the solar.

2018 Buick Cascada Dark Moon Blue - Image: General Motors

A Buick spokesman contacted by Motor Authority stated the model has nothing to announce concerning the mannequin’s American future, however did point out that the Cascada stays an essential a part of the Buick household. The mannequin attracts a better proportion of latest clients to the Buick model than another mannequin, the spokesman claimed. Nonetheless, the mannequin doesn’t deliver in an enormous quantity of consumers.

By far the slowest promoting mannequin in Buick’s lineup, Cascada quantity fell 25 % over the primary 9 months of 2018. A area of interest car, the Cascada amounted to 2.2 % of Buick’s 2018 gross sales, and that’s after rounding up. The primary three quarters of 2017 exhibits a Cascada take fee of two.eight %.

Whereas the mannequin was seldom talked about (it provided a single powertrain consisting of a turbocharged 1.6-liter 4-cylinder making 200 hp and 207 lb-ft, or 221 lb-ft in overboost mode), it did present the Buick model with a focal point. One thing GM’s different divisions — and certainly, these of different Detroit Three automakers — couldn’t declare. Ought to the mannequin disappear, the model turns into much less fascinating than it already is.

[Image: General Motors]

– A Buick Is in Danger –

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