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Sep25

Audi Planning Luxurious A8 to Rival Mercedes-Maybach, Resurrection of Horch Identify: Report

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Audi’s fourth-era A8 sedan is the top of the model’s opulence, as long as you’re prepared to ignore each mannequin that begins with the letter R and the forthcoming Q8. Beginning at $eighty three,800 earlier than vacation spot, the A8 isn’t low cost. Nevertheless it does characterize a relative discount in contrast to the Mercedes-Benz S-Class, a mannequin which has lengthy been the poster youngster for automotive grandeur.

Whereas the A8 is luxurious affair, the S-Class pulls away the second Daimler tacks on the Maybach prefix and its corresponding price tag. Discovering its aggressive spirit, Audi is resurrecting the historic Horch identify to rival Mercedes’ tremendous-luxurious flagship. Out there inside the subsequent two to three years, the Horch A8 will feature further creature comforts, palatial touches, and a a lot greater price tag than the car it’s based mostly upon. 

When you’re unfamiliar with the Horch identify, don’t really feel ashamed. The moniker hasn’t been hooked up to an automotive model since 1932, and the person from which it stems, August Horch, has been lifeless since 1951. Horch, who started his automotive legacy as a manufacturing supervisor for Karl Benz in 1899, would finally set out on his personal to set the framework for Audi.

A dispute together with his former firm, Horch & Cie. Motorwagenwerke AG, resulted within the formation of August Horch Automobilwerke GmbH. Nevertheless, in 1910, the corporate was renamed Audi Automobilwerk to keep away from any authorized points surrounding use of the identify. Regardless, the Horch identify was synonymous with excessive luxurious prior to World Struggle II — making it a becoming identify for Audi to use.

In accordance to Automotive Information, the extremely-luxurious variant shall be restricted to excessive-powered A8s solely. Whereas the mannequin is available in an extended-wheelbase model, Audi apparently isn’t curious about stretching the Horch. It’s an odd selection, contemplating Maybach focuses a lot on rear passenger consolation. We’d be gobsmacked if Audi didn’t ultimately present at the least a pair regional markets (China) with an extended-wheelbase variant.

From Automotive Information:

The particular model will get gear past the regular A8, together with totally different wheels and certain a Horch emblem on the flanks or C-pillar. The Horch trim degree might be out there on a twin-turbocharged W12 model of the A8, if such a mannequin comes to market. The W12 model, whereas market-prepared, is on maintain.

Sources additionally famous that a V8-powered Audi would even be match to put on the Horch badge, which might assist hold prices down a bit. Pricing stays a thriller, nevertheless. The Mercedes-Maybach S560 4MATIC Sedan begins at $168,600, which is roughly $eighty,000 greater than the bottom Mercedes-Benz S450.

Audi will doubtless attempt to undercut that premium by fairly a bit, although nothing official has been stated. Regardless of the A8’s heaping of standard package, Audi may have to upsize its engine whereas including bling and tech to attain Horch standing. Anticipate an announcement from the automaker inside the subsequent yr or two.

audi a8 2019

[Images: Audi]

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