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Blue by You: With a U.S. Ranger Raptor Off the Desk, Ford Frustrations Mount

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Information this morning of Ford deciding not to convey the Raptor Ranger to American shores (by way of Autoblog) whipped your usually placid writer into frothy indignation, prompting him to print off a Blue Oval and emphatically throw his complete assortment of competitors-grade Elkadart Razor metal-tipped darts at it.

Okay, perhaps the state of affairs shouldn’t be that dire right here in the workplace. However given some unusual product selections, Wall Road frustrations, and a mystifying new advert marketing campaign, we’re left with one inescapable query:

What in the identify of Henry Ford is occurring at The Glass Home?

Longtime readers (thanks, all three of you) know of my affinity for the Blue Oval, particularly its Lincoln division. I keep my relationship with the model is a textbook definition of Stockholm Syndrome. Regardless of a myriad of causes to not, and a driveway presently occupied by a Dodge and GMC, I’ve owned a dozen of the rattling issues. Three Escorts, an Edge, numerous Crown Vics, the Lincolns. And – I think – it’s one in every of the causes I maintain hoping for the place to succeed.

But, in the present day’s information of Ford deciding to not tackle the ZR2 and TRD Professional pickup trucks is one other blow to the nadgers. Most of the said causes for not doing so fall squarely in the “um, okaaay” file, rating up there with my excuses for why I didn’t take out the rubbish or keep in mind to convey milk residence from the nook retailer. Too shut in price to an F-one hundred fifty Raptor? Please.

This isn’t to say we’ll by no means see a Ranger Raptor, provided that there’ll undoubtedly be extra generations of Ranger trucks in the years to return. Perhaps we’ll get one then. Perhaps not. Ford followers in America, the residence of vast-open areas and off-street parks, would lastly have a foil to their Chevy and Toyota buddies on the path.

It stays bewildering as to why Ford is abandoning broad swaths of the market, from small automobiles to household sedans and now off-street midsize pickups (the latter being an admittedly slender area of interest during which to play). My present principle is that Ford will morph the Mustang into a sub-model, not in contrast to what Toyota has completed with the Prius identify. I can’t consider I simply used these two marques in the similar sentence.

Image: Ford/YouTube

A few of the clues to such a choice are there, not the least of which is the shadowy determine proven above, captured as a nonetheless from Ford’s new advert marketing campaign with Bryan Cranston. That’s most undoubtedly a Mustang emblem, illuminated and appended to one thing that basically seems to have a taller tumblehome than at the moment’s Mustang. We all know Ford was enjoying with (and allegedly deserted) the concept of utilizing “Mach 1” on an electrified vehicle of some type.

Ford’s acquired a picture drawback proper now. Blame it on a few lengthy-in-the-tooth merchandise, blame it on a boss whose administration has been described as “cerebral,” or blame it on a disinterested Wall Road. No matter the challenge, no less than prime brass are dedicated to doing one thing – a level pushed residence at this week’s supplier assembly in Vegas, in response to quotes gathered by Bloomberg reporters.

“When you’ve a second like we’ve had as a firm, you’ve obtained to look in the mirror and say, ‘What can we modify to make it higher?’ And it was a lengthy record,” defined Jim Farley, president of worldwide markets. “All of it added as much as the similar factor: We’ve acquired to get critical about loyalty. The most important ah-ha second was once we noticed our lead shrinking.”

There it’s. Nothing will get the lead out of an automaker’s boots like loyal clients beating a path to the competitors’s F&I workplace. No matter it takes, I actually hope they’re again to type quickly. I’ll pour one out for the Ranger Raptor later tonight however, earlier than I do, let’s give the final phrase to somebody who’s toiled at the Blue Oval for over a decade.

“Ford simply appears to be at its best when it could make a comeback,” Farley stated at the supplier occasion. “This week is the first step.”

[Images: Ford Motor Company]

– Blue by You: With a U.S. Ranger Raptor Off the Desk, Ford Frustrations Mount –

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