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Bridgestone Tires4ward Tire Recycling Program Works Toward a Waste-Free Industry

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Do Good with the Bridgestone Tires4ward Tire Recycling ProgramAutomotive tires don’t final ceaselessly. They get drained, so to talk, and ultimately attain the top of the street. However retired tires don’t have to finish up within the trash or within the setting we reside and play in.

Bridgestone’s Tires4ward tire recycling program, launched in 2012, envisions a waste-free tire business and displays the corporate ’s dedication to sustainability “Our Option to Serve.” For each tire Bridgestone Retail Operations sells within the U.S., the aim is to make sure that one spent tire — or any tire that has been taken out of use — serves one other invaluable objective.

Tires4ward Helps Previous Tires Reside New Lives

At Bridgestone’s greater than 2,200 firm-owned retail shops within the U.S., together with Firestone Full Auto Care places, spent tires go on to develop into materials in rubberized asphalt, development supplies, and landscaping mulch. Or the tires assist produce fuel for power.

Spent tires — people who have worn out their usefulness for a vehicle — are also molded into merchandise like flooring mats, roof mats, and stone paving, and even are recycled to be used in new tires reminiscent of Bridgestone’s main Ecopia line of fuel-environment friendly tires.

Tires4ward Reaches Past Retail Shops

Final yr alone, Bridgestone retail shops prevented greater than 10 million spent tires from being dumped in landfills. Bridgestone’s dedication to a waste-free tire business doesn’t cease on the shops, although.

The Bridgestone Tires4ward program additionally recycles tires collected as a part of organized cleanups of public lands, rivers, streams, and lakes throughout the nation. To help these cleanups, Bridgestone shaped a partnership with the River Community, representing greater than 2,000 state, regional, and native grassroots teams that search to guard lakes, streams, and rivers across the U.S.

Plan Your Personal Group Cleanup with Tires4ward

Volunteers pulling tires out of riverbedYou’ll be able to request Bridgestone’s assist in recycling tires picked up throughout these cleanups by finishing a Tires4ward Request Type. As soon as the shape is crammed out, Bridgestone will contact the cleanup coordinator to schedule a tire drop-off at a native Bridgestone retail retailer or organize on-website tire removing.

So far, Bridgestone has supported greater than 650 group cleanups and recycled virtually almost 200,000 tires from rivers, streams, and communities nationwide.

The in-retailer initiatives and group cleanups are two examples of how Bridgestone is working to vary the panorama of the tire and automotive business and understand the imaginative and prescient of a waste-free tire business.

The Tires4ward tire recycling program is only one element of Bridgestone’s obligation to be an business chief in each facet of the enterprise, together with good stewardship of the earth and its valuable assets. Bridgestone’s dedication to sustainability is mirrored within the firm’s environmental mission “to assist guarantee a wholesome setting for present and future generations.”

One tire at a time, Bridgestone is shifting ahead with that mission. You possibly can, too.


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