As connoisseurs of nice gems all know, the world’s largest effective-minimize colorless diamond is the Cullinan, in any other case generally known as the Star of Africa. It was solely pure that Rolls-Royce selected the identify of the most important of the Crown Jewels for its excessive-sided car (or no matter time period it makes use of for its new SUV).
Additionally contained in that huge London assortment is a lesser stone, the Cullinan II, however don’t anticipate Rolls-Royce to bend to business norms and craft a second, smaller SUV for lesser-monied consumers. That’s simply not within the playing cards, the automaker’s boss claims. Until, in fact, it’s.
Gotta flow, you recognize.
Chatting with Britain’s Autocar, Torsten Mu?ller-O?tvo?s cleared the air whereas additionally muddying the waters. The model’s sticking with the 5 fashions it has now, he stated. Two sedans, a coupe, a convertible, and the huge, ornate SUV unveiled earlier this yr.
Mu?ller-O?tvo?s stated he’s seen no demand for a second utility vehicle mannequin from his “extremely-luxurious” clients, however that doesn’t imply the door’s slammed shut on the thought.
“No, undoubtedly not,” he stated of the potential of a wider SUV range. “It is advisable to float, so for that cause, I’d by no means say by no means, by no means, by no means – however we don’t presently have any plans to increase our mannequin line-up any additional.”
Providing a barely extra reasonably priced Curler would erode the notion of the model, he added. In addition to, consumers are apparently burying the corporate in Cullinan orders.
“Our technique is certainly to take care of our excessive-finish price place and never transfer the model only for quantity sake into decrease-price segments,” he informed the publication.
When requested concerning the automaker’s looming competitors from a resurrected Lagonda model (an Aston Martin division), Mu?ller-O?tvo?s couldn’t resist a dig on the extremely-trendy electric ideas previewed by his British rival.
“It’s simply a sketch,” the CEO stated. “I can’t say something extra. Cullinan is actual.”
– Cullinan II? Absolutely Not, Says Rolls-Royce Boss (With a Big Asterisk) –
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