Whereas Toyota already boasts a properly fleshed out utility lineup, it appears everybody agrees there’s extra money to be made within the center. By that, we imply the juicy candy spot spanning roughly the compact to midsize segments, the place gross sales potential is the best.
Toyota has already recommended there’s one other mannequin to come, however we now hear that sellers — the best gauge of consumers’ wishes — absolutely anticipate the automaker to comply with by means of. And never simply with a single mannequin.
Talking to Automotive Information, Mike White, chairman of the Toyota Nationwide Dealers’ Advisory Council, stated there’s room within the lineup for brand spanking new choices.
“Clearly, the market shifted to mild trucks, and extra trucks is one thing we might all like,” White stated, explaining the vendor community’s response to a U.S. gross sales plateau. “I think we’re all very optimistic about one other actually strong yr.”
The supply of this optimism isn’t simply the truth that Toyota sells tons of Tacomas, RAV4s, and Camrys. A decline in any of these nameplates might see the model lose floor. No, White appears assured the utility vehicle product pipeline didn’t dry up after the C-HR popped out.
“I think with the market shifting to mild trucks, we’re assured that Toyota goes to provide you with the merchandise we’d like to fill these slots,” he stated, referring to the area between the compact RAV4 and midsize, three-row Highlander. He added “we all know they’re engaged on it, and we’re assured that they know what the wants of the client are, they usually pay attention intently to the sellers, so we’re assured they’re engaged on extra SUVs to fill these slots.”
Simply going by White’s language, it’s attainable Toyota is contemplating multiple new utility vehicle. There’s different proof for it. Late final yr, Toyota Motor North America Basic Supervisor Jack Hollis confirmed a brand new small crossover will be a part of the model’s lineup inside the subsequent two to three years.
“It’s just like the 90s once more, we will have multiple vehicle in every phase if they’re totally different sufficient,” Hollis stated.
Hollis talked about a small, all-wheel-drive crossover with a beginning price that would fall beneath $20k, putting it barely above the subcompact, entrance-drive C-HR. It’s an apparent area for a brand new vehicle, and Toyota’s modular TNGA platform would make making a small, brawnier addition a simple process.
There’s a brand new RAV4 bowing for 2019, however we haven’t but seen it in full. From what we have seen, it adopts a number of the styling cues of final yr’s FT-AC idea — a roughly RAV4-sized vehicle displaying a ruggedness not current within the model’s present compact. Hollis implied the RAV4 was an excessive amount of of a gross sales magnet to permit for an additional vehicle of comparable size and price. He didn’t, nevertheless, rule out a brand new mannequin positioned above it.
The midsize area in Toyota’s lineup is already nicely-populated, with the unibody Highlander and physique-on-body 4Runner providing consumers a selection of functionality and picture. Whether or not the gulf between RAV4 and Highlander is giant sufficient to accomodate a brand new mannequin — with out cannibalizing RAV4 gross sales — stays to be seen.
In a market that shrunk by 1.eight % in 2017, Toyota model gross sales rose zero.fifty two % within the U.S. in contrast to a yr earlier. Over the primary two months of 2018, Toyota trucks and SUV gross sales are up 17.four % in contrast to the identical interval in 2017. Toyota automobiles gross sales rose zero.5 % on this interval.
– Dealers Expect Toyota to Come Through With New Crossover Models –
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