It’s not one thing a Lincoln aficionado, and even anybody with a basic appreciation for historical past, needs to hear, however sources with information of Ford Motor Firm’s product plans declare the Lincoln Continental is headed for the grave.
Talking to Ford Authority, the sources declare Lincoln’s full-size flagship sedan gained’t see a second era, with mum or dad firm Ford selecting to pull the plug and discontinue the sluggish-promoting mannequin as an alternative.
Weak gross sales and the excessive value of creating the mannequin appear to have performed a task in the choice. The automaker invested over $1 billion to convey the mannequin again to the market in late 2016, the sources say, and the mannequin’s sluggish gross sales aren’t refilling the coffers.
If true, it’s not precisely a shock, as different automobiles constructed on the similar CD4 platform —Ford’s Fusion and Lincoln’s MKZ — don’t appear to have a future, both. Ford hasn’t dedicated to the manufacturing of these automobiles after 2020, and lately halted the improvement program for the subsequent-era Fusion. Nor will any new Fusion hail from China or Europe, the firm states. (The longer Continental rides atop a modified model of the CD4 platform.)
Whereas some Fusions and MKZs bear meeting in Mexico, the Continental is an all-American affair, rolling out of Michigan’s Flat Rock meeting plant.
Hope for a subsequent-era Continental sprang from Ford’s improvement of the modular, and really versatile, CD6 platform, which could be configured for entrance-, rear-, or all-wheel-drive purposes. Nevertheless, a supply shut to the firm tells TTAC that, as of now, the platform isn’t anticipated to underpin any passenger car, simply the upcoming rear-drive 2020 Explorer and its Lincoln crossover sibling.
Beneath former CEO Mark Fields, the CD6 platform was anticipated to type the foundation of the subsequent-gen Fusion, MKZ, Mustang, and Continental, the supply stated.
Regardless of the fanfare surrounding its launch, Lincoln’s reborn Continental couldn’t escape the curse afflicting different passenger automobiles. As reputation of trucks and SUVs grew, one thing had to give. Lincoln passenger car gross sales fell 32.6 % in the U.S. in February, and 36 % over the first two months of 2018, dragging down the model in addition to Ford Motor Firm as an entire.
Continental gross sales fell to the lowest level ever final month, sinking under the determine recorded in its first month on the market (September 2016). Simply 751 of the huge sedans left U.S. supplier tons in February, with Canadians consumers solely snapping up 31. Final yr, the Continental’s first full yr on the market, quantity reached 12,012 models in the U.S. and 576 in Canada.
In distinction, Cadillac’s ageing (however just lately refreshed) XTS entrance-driver recorded sixteen,275 gross sales in the U.S. final yr, down from over 22,000 the yr earlier than. Canadians picked up 729 variations of the much less-prestigious sedan.
When contacted by TTAC, Lincoln’s international communications supervisor, Angie Kozleski, wouldn’t affirm or deny the topic of the report, stating, “I can inform you that the Lincoln Continental stays an necessary a part of the Lincoln lineup and we don’t speculate about our future product plans.”
[Images: Ford Motor Company]
– Death Comes to the Lincoln Continental? –
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