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Even More Choice Coming to the Dodge Durango – a Bright Light in a Darkening Brand

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Image: FCA

Whereas not a new and even just lately refreshed mannequin, the Dodge Durango is a type of automobiles that retains its company mum or dad completely satisfied by way of perpetually buoyant gross sales.

January noticed the three-row midsize SUV’s gross sales rise 9 %, yr over yr. Regardless of the present era bowing close to the begin of the decade, and with its final refresh now 4 years in the previous, Durango gross sales in 2017 rose 104 models over 2016. Together with the Challenger, it was a shining star in a lineup that noticed its quantity plunge 31 % between this January and final.

For 2018, Dodge understandably needs to unfold the gross sales internet as vast as attainable. A such, consumers of hotter Durangos should now ask themselves a query: “Can I pull off this look?”

That’s as a result of beginning in March 2018, Fiat Chrysler Cars will permit Durango consumers to verify a field for a manufacturing unit customized-look paint job. What colour do you want your stripes?

It’s necessary to know this, as these additional-vast twin stripes cowl a lot of actual property. Subtlety is absent. Operating from stem to stern, over the bumpers, grille, hood, roof, and tailgate, the paint package deal comes in 5 flavors: Bright Blue, Flame Pink, Gunmetal Low Gloss (with metallic end), Low Gloss Black, and Sterling Silver. Solely obtainable on R/T and SRT variants, the paint package deal will set you again $1,195 in the U.S. and $1,495 in Canada.

Image: FCA

In case you’re frightened others won’t take you significantly after seeing your Durango’s new duds, you possibly can at the least sound flashier. Additionally out there this yr is a bolt-on Mopar chrome steel efficiency exhaust system, which FCA claims was “developed in live performance with Dodge//SRT engineers and designers, which offered entry to proprietary sound knowledge, creating distinctive and unmistakable sound traits.” 4-inch chrome ideas full the look.

There’ll be no mistaking the sound approaching Windthorpe Secondary Faculty, that’s for positive. It’s dad, and he’s operating a little late (after spending shut to two grand on his new pipes). SRT house owners will shell out $1,850 USD or $2,855 CAD for the pleasure of this exhaust, whereas R/T house owners take a haircut on their invoice, owing both $1,595 USD or $2,365 CAD.

For these whose want for individuality is particularly acute, you possibly can have the look, the sound, and an precise increase in dealing with prowess. Mopar now presents customized springs for R/T and SRT Durangos, making for flatter cornering and decreasing the SUV’s journey peak by six-tenths of an inch. It additionally reduces pitching, fore and aft, throughout acceleration and exhausting braking. Anticipate a price tag of $325 USD or $471 CAD for that set.

Lastly, the remaining new addition is a Inside Look Group for the Durango SRT line. This manufacturing unit package deal, which bumps an already lofty sticker up by one other $2,495 (U.S.), features a premium-wrapped instrument panel, Dinamica mushy-contact headliner, jazzy speaker trim rings, and actual carbon-fiber instrument panel and door bezels.

For the one that has every thing (together with a Durango), these elements and packages are certainly the reply to somebody’s prayers. To everybody else, it simply appears like FCA squeezing additional revenue from an present mannequin in a sinking model. Nonetheless, why wouldn’t Dodge gown up its largest gross sales stud?

[Images: Fiat Chrysler Automobiles]

– Even More Choice Coming to the Dodge Durango – a Bright Light in a Darkening Brand –

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