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Eyeing Its Ridiculously Car-heavy Lineup, Kia Promises the U.S. a New Small Crossover

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Image: Kia Motors

A subcompact crossover will seem on U.S. shores subsequent yr, Kia claims, with a view to create a new entry level under the Sportage. It’s additionally a vehicle shoppers in India are wanting to study extra about. Earlier than you begin calling it the Korean EcoSport, nevertheless, remember that that is a new crossover, and U.S.-sure manufacturing will happen in South Korea, not the subcontinent.

Whereas final yr’s launch of the Kia Stonic sparked assumptions that the diminutive utility vehicle would discover its means right here, that proved to not be the case. The brand new vehicle shall be based mostly on Kia’s SP Idea, which shares its mechanicals with the Indian-market Hyundai Creta, a identify that evokes as many visions of a Greek island because it does actor Richard Crenna.

In China, the SP’s platform mate carries the ix25 moniker, although Dominican Republic clients obtain a model referred to as the Cantus, as “creta” is seemingly a time period used to explain a part of the feminine anatomy. The SP idea premiered at India’s 2018 AutoExpo in February.

Chatting with Automotive Information, Kia Motors Corp. CEO Han-Woo Park stated plans are afoot to bolster the model’s utility vehicle gross sales in the United States. Yr-to-date, mild trucks account for less than forty one % of the model’s U.S. quantity. In the meantime, Kia fields the Rio, Forte, Optima, Cadenza, Stinger, and K900. That ratio wants flipping.

“We anticipate our efficiency in the U.S. market to rebound quickly,” Park stated.

The unnamed small crossover will arrive in the second half of 2019, Park stated, scorching on the heels of the U.S.-constructed Telluride SUV. There’s a probability that, after doubling the variety of Kia utility automobiles in U.S. showrooms (the Soul and Niro are too typical to fall underneath this class), the model won’t cease there. Extra mild truck fashions are into account, together with a pickup truck. Nevertheless, Park admits that, given People’ thirst for established truck strains and heritage, a Kia truck might be a robust promote.

Kia’s plan is to extend its car to truck gross sales ratio to forty:60, which continues to be under the nationwide gross sales common of 31:sixty nine. Attaining it will in all probability take three years, Park stated.

Extra crossovers would imply extra gross sales, larger margins, and better common transaction costs for Kia, which noticed its yr-to-date gross sales slip 1.three % in 2018 following years of annual will increase.

[Image: Kia Motors]

– Eyeing Its Ridiculously Car-heavy Lineup, Kia Promises the U.S. a New Small Crossover –

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