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Fiat Chryslerís Pulling Out All the Stops to Boost Ram Sales Numbers

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2017 Ram 1500 Rebel Blue Streak, Image: FCA

2019 Ram 1500s have begun arriving on vendor tons, however solely in restricted numbers. Not each trim and drivetrain configuration is at present obtainable, as V6-powered fashions usually are not but eligible for sale. In the meantime, manufacturing of the earlier-era mannequin continues.

Hoping to get extra Ram transactions on its gross sales sheet, Fiat Chrysler Cars has launched into a multi-pronged technique to lure consumers into any and all of its trucks and vans. In lots of instances, the gross sales will exist solely on paper.

In accordance to an e mail despatched to sellers ó seen by Automotive Informationó a part of the remedy for sliding gross sales includes the model’s loaner fleet. In the month of April, sellers have been informed that Ram automobiles (each trucks and business vans) positioned in the Courtesy Transportation Program would rely in the direction of month-to-month gross sales. Hardly a brand new apply, however it exhibits simply how simply an automaker can juice its “gross sales.”

By including automobiles to the loaner fleet, sellers can extra simply attain gross sales objectives, thus making them eligible for manufacturing unit bonuses. Nevertheless, the e mail claims that whereas the loaner automobiles will rely in the direction of month-to-month gross sales, these specific automobiles shall be excluded from the potential bonus. If a vendor reaches its objective with a gross sales mixture of three-quarter retail gross sales and one-quarter loaners, it can obtain three quarters of the most bonus. These automobiles ultimately find yourself on the used lot.

One vendor that spoke to Automotive Information†stated they’d by no means seen FCA contain Ram pickups in the loaner fleet gross sales shuffle.

Sales of Ram-branded automobiles fell thirteen % in March, yr over yr, with gross sales over the first three months of 2018 down 14 %. The losses stem from each vehicle in the Ram secure, from the comparatively low-quantity Ram ProMaster van (down 36 %, yr-to-date), the even decrease quantity ProMaster Metropolis (down 15 % in March and three % yr-to-date), and the Ram pickup line (down eleven % in March, and thirteen % yr-to-date).

For precise shoppers, FCA’s gross sales efforts imply a heavier pockets. $1,500 in bonus money landed on the hood of 2017 Ram 1500s in April, with an additional $500 tacked onto Ram EcoDiesel fashions. 2018 Ram 1500s noticed $500 in bonus money added for these buying or leasing.

[Image: Fiat Chrysler Automobiles]

– Fiat Chryslerís Pulling Out All the Stops to Boost Ram Sales Numbers –

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