We’ve advised you already that the upcoming Ford Ranger, which hits vendor tons in January, stands to turn into an endlessly customizable midsize pickup. Stories of choices galore cropped up properly forward of the truck’s launch.
Now, there’s extra information on that entrance. Whereas the standard manufacturing unit add-ons can be a part of any would-be Ranger proprietor’s shopping for choice, Ford doesn’t need these clients to take a look at one other catalogue or web site as soon as the vehicle’s sitting of their driveway. The automaker needs consumers to get all of their outdoorsy aftermarket fittings from the supplier.
Introduced Tuesday, Ford’s partnership with Yakima, maker of outside “journey” equipment, permits Ranger consumers to tick all the required bins to get their kayak rack or no matter delivered with the vehicle. Like a manufacturing unit choice, the added value is dumped into their mortgage sum, and the Yakima elements come coated by a 3-yr/36,000 mile Ford warranty.
“Business projections point out shoppers will spend $forty five billion on vehicle personalization elements in 2018, in line with the SEMA 2018 Market Report,” the automaker stated in a press release. “Contemplating aftermarket suppliers account for greater than 50 % of personalization accent purchases, growing accessibility via Ford sellers might increase vendor enterprise whereas enhancing comfort for patrons.”
Increase, eh? This appears to be yet one more plank in Ford’s push for larger profitability. It’s true, in fact, that such a setup can be handy for many who have been already planning on outfitting their Ranger on Day 2. Yakima presents bedliner and mattress extender choices, plus all of the gear wanted to haul bikes, and so on, to distant but attractive journey websites. Keep in mind people, it’s not likely an journey if there’s not some danger of damage. There’s additionally a rooftop tent for these individuals, like your writer, who worry the presence of land sharks (bears) throughout tenting excursions.
It’s by no means a brand new concept, Ford’s partnership with an aftermarket journey provider (anybody within the temper for a Napier tent?), nevertheless it definitely is an in depth record.
In the event you’re curious, the full Ranger equipment rundown might be discovered right here. Extra Yakima gear will be a part of the Ford Equipment ranks over time, the automaker claims.
[Image: Ford Motor Company]
– Ford: Get All Your Aftermarket Ranger Stuff From Us –
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