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Jan6

Ford Starts Off the New Year by Pissing Us Off

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Are there matches of childlike, fists-clenched glee occurring in the Glass Home proper now? Fairly probably, and never simply because somebody introduced a scooter into the constructing.

Don’t say we didn’t predict it. Ford, following in the footsteps of rival Common Motors, says it plans to modify to quarterly gross sales reporting in 2019. Whereas this transfer would even out the month-to-month spikes and troughs prompted by fleet timing, it finally ends up which means much less knowledge out there to journos and the public.

The fad felt by those that take pleasure in poring over month-to-month gross sales stats burns like a thousand Ivy Mike bombs. Matthew Man simply took a header right into a snowbank to chill off.

In breaking the seal, GM began an annoying development that’ll certainly be picked up by different automakers (Tesla reports quarterly, however GM was first amongst legacy OEMs). Don’t be stunned to see Fiat Chrysler go the similar route by the finish of the yr.

Whereas many regard the transfer as a means of preserving the PR ball principally in the automaker’s courtroom on this new period of cooling auto gross sales, corporations (and a few analysts) would argue that quarterly reports present a clearer picture of a vehicle’s gross sales well being over the long term. That doesn’t imply we will’t piss and moan about it.

As for precise gross sales, Ford’s 2018 report card is in. With complete fleet gross sales up only a tick, Ford’s U.S. gross sales quantity fell three.5 % final yr, with the Blue Oval model  displaying a three.three % loss and the Lincoln division posting a 6.eight % drop. December gross sales (that is the final time we’ll should say these phrases in relation to Ford) fell eight.eight % — a determine encompassing each manufacturers.

How did Ford’s quantity break down in relation to bodystyle? Take a guess. That is the firm that celebrated 2018 by culling all automobiles save the Mustang, so conventional passenger automobiles boasting trunks and hatchbacks didn’t fare properly — not that they’re doing all that scorching anyplace else. Gross sales of Ford and Lincoln automobiles sank 18.four % in 2018. Crossovers and SUVs barely made it into the pink, with a zero.5 % gross sales improve. Vans, on the different hand, posted a achieve (shocker!), with gross sales up 1.four %. Anticipate their share of Ford’s quantity to rise markedly in 2019, as soon as the Ranger comes on-line.

We’ll have a full overview of the business’s 2018 gross sales for you later right now. Matthew simply must thaw out first.

[Image: Ford Motor Company]

– Ford Starts Off the New Year by Pissing Us Off –

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