The timeline of Hyundai’s lengthy-anticipated pickup calls to thoughts Lt. Frank Drebin’s description of lovemaking: “It’s a painstaking and arduous activity that appears to go on and on perpetually, and simply if you think issues are going your method, nothing occurs.”
Whereas a manufacturing model of Hyundai’s 2015 Santa Cruz idea as soon as appeared like a positive factor, the would-be mannequin nonetheless doesn’t have the backing of Hyundai brass, which means it gained’t trundle down an meeting line for at the least two years. If it does obtain the inexperienced mild, nevertheless, Hyundai’s sticking with its plan to create its personal area of interest in an more and more crowded small pickup market.
Chatting with Automotive Information on the automaker’s international HQ, Hyundai Motor Firm CEO Wonhee Lee stated there’s nonetheless uncertainly over whether or not the Santa Cruz, or no matter Hyundai plans to all it, can be the suitable product for America. The “semi-pickup,” as Lee calls it, continues to be within the basic R&D part. It might attain manufacturing in 32 months if accredited tomorrow, he added.
The vehicle Lee describes sounds just like the idea, whose passenger car underpinnings necessitated an abbreviated mattress size and clamshell doorways. Many viewers checked out it as a positive-hearth hit with the younger-n-sporty crowd. Anticipated to borrow the Tucson’s platform, the pickup would feature 4 seats and a sliding mattress to enhance cargo capability, Lee stated.
Hyundai’s imaginative and prescient is to to not create a competitor to established, physique-on-body midsizers just like the Chevrolet Colorado, Toyota Tacoma, and upcoming Ford Ranger, however to offer a smaller, cheaper various that also packs some utility. A bridge between the defunct and ridiculous Subaru Baja and a real midsize pickup, if you’ll. It’s a promising concept, as smaller pickups are having a great gross sales yr.
Still, provided that the vehicle can be one thing altogether new, it’s no marvel Hyundai’s sitting on the fence.
“It’s a brand new phase, so we don’t have any knowledge to provide us a sort of confidence,” Lee stated. “However we consider we will create a brand new phase for pickup trucks within the U.S. market.”
In fact, it might be a neater choice if Hyundai might simply export it from a rustic of its selecting, however the dreaded hen tax forbids it. Any Santa Cruz-impressed truck must constructed within the U.S. to keep away from the longstanding import tariff on pickups, which means expensive retooling on the firm’s Montgomery, Alabama meeting plant.
Lee stated his firm is contemplating investments that may permit the manufacturing of two further fashions on the Montgomery plant.
– Hyundai Pickup Still Not Greenlit; Two Years From Production If It Is –
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