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Nov15

Hyundai Reassures Dealers as Battery Shortage Adds Dark Clouds to Kona Electric Launch

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By all accounts, the Hyundai Kona Electric is a zippy little crossover endowed with shocking range and the identical basic utility as its fuel-powered sibling, minus the entire all-wheel drive factor. Nevertheless, a battery scarcity afflicting the Korean automaker has added uncertainty to a mannequin arriving on American shores this yr.

Will it truly present up when a buyer needs one?

Don’t fear about that, Hyundai’s telling sellers. There’s a plan to get Kona Electrics to America.

As reported by Wards Auto, Mike O’Brien, vice-president of product planning for Hyundai Motor America, lately travelled to the automaker’s HQ to guarantee provide can be met. He was advised that manufacturing of the 258-mile vehicle, already successful in Europe, would get a lift.

“Our prime administration merely advised us, ‘We’re going to be sure to have sufficient.’ So we’re going to be all-in on the Kona EV,” O’Brien stated. The plan is for EV-hungry California to serve as the primary recipient of the subcompact crossover. Shortly after that, the Kona Electric arrives in U.S. states that conform to California’s zero-emission vehicle mandate. The automaker has ordered the set up of three charging plugs at sellers in these states.

Whereas ZEV jurisdictions stay the corporate’s chief focus, Hyundai claims that any purchaser who pays for a Kona Electric, no matter location, will get one.

It’s onerous to gauge demand for the vehicle. In Norway, a rustic that snaps up EVs prefer it’s its job, 20,000 orders for the Kona Electrics became 7,000 bought orders, Wards Auto reports. The corporate has already pushed up its manufacturing forecast as soon as. Whereas this improve in anticipated demand ran head-on into an present lithium-ion battery scarcity, Hyundai says it has a second provider prepared to ship the cells.

“Battery capability is a bottleneck, however we’re working that out proper now,” O’Brien stated “We’re very lucky certainly one of our sister corporations helps us with that. In order that’s going to assist us so much when it comes to having the ability to reply quickly to the market.”

The publication notes that Enercell, Hyundai Motor Group’s solely battery subsidiary, doesn’t construct lithium-ion batteries, including a little bit of thriller to the difficulty. Different corporations within the Hyundai provide chain have the potential, however aren’t members of the group.

[Image: Hyundai]

– Hyundai Reassures Dealers as Battery Shortage Adds Dark Clouds to Kona Electric Launch –

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