Keep in mind that Santa Cruz Idea pickup that miraculously appeared on the 2015 North American Worldwide Auto Present? Properly, in accordance to Hyundai, it’s nonetheless earmarked for future manufacturing, but the model has actually dragged its ft on its improvement.
Regardless of a heat welcome from the automotive media, the Santa Cruz hit a serious velocity bump when former CEO Dave Zuchowski left Hyundai Motor America. On the time, Zuchowski was pushing onerous for extra SUVs and particularly the pickup truck, but sliding home deliveries pressured residence workplace to oust him from his place. Tragically, Hyundai’s preponderance of automobiles might be the most important issue contributing to lackluster U.S. gross sales — one thing Dave appeared to perceive.
Hyundai continued its pursuit of SUVs and crossovers with out him, but the pickup was misplaced within the combine. Initially deliberate for a 2018 launch, improvement of the Santa Cruz stagnated. Now, the automaker says it intends to get issues again on monitor.
“We like it,” Brian Smith, chief working officer of Hyundai Motor America, advised Motor Development in a current interview. “We speak about it lots.”
It appears the administration shakeup set again improvement fairly a bit. Smith stated the pickup in all probability gained’t arrive till 2020 now. That’s a bummer for Hyundai, as rival automakers have begun dabbling within the modestly sized truck market. Mercedes-Benz has the X-Class, Ford introduced again the Ranger, and Volkswagen is teasing the thought of an Atlas-based mostly pickup.
In the meantime, Common Motors and most Japanese automakers have already got a slice of the pie. Even Mitsubishi has stated it could be a good suggestion to get a mid-sized truck again into North America, whereas BMW’s Australian arm is virtually begging for a ute. Hyundai might have been an upstart, but now it seems to be prefer it’ll be one other model tagging alongside in a phase that’s regaining relevance.
When the Santa Cruz does come, Smith stated it’ll have 4-doorways, 5 seats, and be based mostly on the Tucson. It additionally gained’t appear to be the idea vehicle from 2015. But will probably be actual, and that’s the necessary factor.
– Hyundai Says Santa Cruz Pickup Still Coming, but You’ll Need to Be Patient –
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