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Jul10

Hyundai’s Santa Cruz Compact Pickup Heading Closer to Production

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It appeared prefer it’s been ages since Hyundai confirmed off the Santa Cruz idea on the 2015 North American Worldwide Auto Present. Since then, individuals have been begging for the corporate to construct it. Whereas agency particulars of when it’ll go into manufacturing aren’t out there, the corporate has been vocal about wanting to construct it and the challenges that it will face. 

Talking to Automotive Information, Mike O’Brien talked concerning the Santa Cruz. As he’s the vice chairman of product planning in North America, so he ought to be within the know. “It’ll be a really versatile vehicle that has the promise of making an entire new class of consumers,” he advised them. Compact pickup trucks seem to be a principally untapped market within the U.S., and can be a phase that Hyundai might enter and never face the standard truck hurdles.

He additionally informed Automotive Information that the Santa Cruz would have to be inbuilt North America. A part of the rationale, in fact, is to keep away from the 25 % tax on imported mild trucks. The “Hen Tax” has prevented many overseas automakers to promote small trucks right here within the States. Moreover, even constructing it in Mexico in at this time’s political local weather may catch the ire of the president and potential consumers.

Montgomery, Alabama’s Hyundai plant has manufacturing capability of about four hundred,000 automobiles a yr, and will probably be the plant tasked to deal with the compact truck.

Breaking into the pickup truck phase is troublesome, nevertheless. Nissan has had immense difficulties gaining floor within the full-size truck phase with their Titan and Honda’s Ridgeline doesn’t flip in superb gross sales numbers within the midsize phase. Promoting new trucks in america is tough. The home producers make investments a Brobdingnagian sum of money and assets into the battle.

Nevertheless, midsize trucks continue to grow in size. That opens up the chance for a truck smaller than the brand new Ranger, Gladiator and Colorado. Hyundai goes to play in that area if it performs in any respect. The prevailing principle is Ford can also be going to enter the area with a brand new Courier compact truck. For metropolis dwellers who want some additional versatility, the compact truck could possibly be a recreation changer. However who will get there first?

 

[Images: Hyundai]

– Hyundai’s Santa Cruz Compact Pickup Heading Closer to Production –

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