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March 2018 U.S. Auto Gross sales: Ford EcoSport Still Climbing, but so Are Other Mainstream Subcompact Crossovers

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2018 Ford EcoSport

The Ford EcoSport, a brand new (to North America) subcompact crossover swiftly inserted on the backside of the Blue Oval’s lineup, went on sale in January of this yr. No TTACer who sat within the vehicle on the North American Worldwide Auto Present in Detroit walked away impressed, and it was odd to see a brand new mannequin introduction go with out the compulsory first drive occasion.

Still, the vehicle, which begins at a hair beneath 20 grand and carries a 1.zero-liter three-cylinder as a base powerplant, isn’t being ignored by the shopping for public. March EcoSport gross sales within the U.S. topped that of the properly-regarded — but not particularly capacious — Mazda CX-three. Still, as all issues truck proceed to garner ever higher market share within the U.S., the little Ford faces a troublesome upward climb.

With vendor tons throughout the nation now boasting EcoSports in more healthy numbers, complete gross sales of the mannequin within the U.S. final month amounted to three,296 automobiles. Examine that to the 1,728 CX-3s bought in the identical month. The Mazda, regardless of being a decrease-quantity mannequin, nonetheless exhibits progress potential, although: March’s determine represents a 38.1 % yr-over-yr gross sales improve, with the mannequin posting a 15.eight % achieve over the primary three months of 2018.

For 2019, Mazda plans to provide the CX-three an upmarket makeover. Whether or not or not this endears it to a brand new class of consumers, nicely, we’ll have to attend and see.

Greater up the mainstream subcompact crossover quantity ladder is the Toyota C-HR, a entrance-drive-solely proposition that recorded 5,253 gross sales in america final month. Arriving in April 2017, the C-HR’s March tally is its best thus far. It’s nonetheless under its Honda rival, nevertheless.

Final month, Honda moved 7,753 HR-Vs — an older mannequin on this phase, but one which’s nonetheless rising. March’s U.S. gross sales determine is a 1.three % yr-over-yr improve for the smallest Honda utility vehicle, and progress over the primary quarter of 2018 stands at 5.6 %.

The place Japanese quantity leaves off, home producers decide up. Particularly, Basic Motors. The Chevrolet Trax’s U.S. gross sales of eight,207 automobiles in March represents a 26.three % yr-over-yr improve for the mannequin, with yr-to-date gross sales up eleven.6 %. Still, Buick’s upscale-leaning Encore blows these numbers out of the water, with 15,118 of the infant Buicks bought final month. That’s an eighty two.three % improve, yr over yr. Over the primary quarter of 2018, the Encore discovered 26.eight % extra consumers than the identical interval final yr.

2017 Buick Encore - Image: Buick

The Encore figures are an entire anomaly, although, and one which GM doesn’t clarify. The March tally is almost triple February’s gross sales, and is by far the best Encore gross sales month within the mannequin’s historical past. Till now, no month ever broke the 9,000 mark. Hmmm…

One vehicle that did break that mark final month, and did so not as a statistical outlier, was the Jeep Renegade. The off-street model bought 9,971 of its smallest utes in March — a yr-over-yr improve of 21 %. Yr so far, nevertheless, gross sales have fallen three %.

As seen right here, EcoSport consumers face loads of selection within the phase, and it’s solely going to grow to be extra crowded. March was the Hyundai Kona’s first full month available on the market, and a couple of,360 consumers took the bait. Leaping into the fray later this yr is the entrance-drive-solely Nissan Kicks.

2018 Hyundai Kona - Image: Hyundai

[Images: Ford Motor Company, Honda, General Motors, Hyundai]

– March 2018 U.S. Auto Gross sales: Ford EcoSport Still Climbing, but so Are Other Mainstream Subcompact Crossovers –

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