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Mercedes-Benz X-Class Pickup Truck Already Lifeless: Report

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The Mercedes-Benz X-Class pickup truck is the corporate’s try and get in on the rising pickup truck market on a worldwide scale. Based mostly on Nissan’s Navarra, it’s a premium mid-sized providing out there in choose markets that aren’t the USA.

If the newest reports are true, it’s additionally a lifeless product.

Automotive Information Europe just lately reported that Daimler has killed the truck because of slumping gross sales. It hasn’t been available on the market lengthy, being launched in 2017. However, with solely sixteen,seven hundred models bought final yr in Europe, Australia and South Africa, it wasn’t shaping as much as be a winner. Whereas it did do higher than the Navarra-based mostly Renault Alaskan, the Navarra itself carried out considerably higher in gross sales. 

Pricing was excessive. It began at €37,294 (about $forty one,900 USD). Looks like an open and shut case. However one of many key pickup truck markets is the USA, which wasn’t a market thought-about for the X-Class. A part of that’s due to the Hen Tax, which might require a 25 % import tariff if it wasn’t constructed right here.

I’m unhappy to see the truck go. Premium trucks do extraordinarily properly in america, and if Mercedes-Benz would’ve discovered a method to construct the truck right here, I consider it will have executed properly. The one premium midsize truck on sale is the GMC Canyon, and it shares an interior with the Colorado which isn’t notably upscale.

Within the fall, I had an opportunity to drive the Navarra in Africa and located it to be a reliable, enjoyable truck. One of many European journalists I used to be partnered with thought-about the Navarra — with its LED headlights and twin-zone local weather management — premium. Right here in america, these features on now standard on most mid-range trucks.

My level is that X-Class was nearer to a correct premium providing, which is non-existent within the midsize phase. The midsize phase isn’t dominated by an American-based mostly producer. The chance was there, however Mercedes didn’t need to attempt.

That’s unlucky.


[Image: Mercedes-Benz]

– Mercedes-Benz X-Class Pickup Truck Already Lifeless: Report –

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