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Mercedes’ Super Bowl Phone Game Sacked Over Technical Difficulties

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Automotive promoting and the Super Bowl are intrinsically linked. Automotive spots populate the business breaks, probably the most invaluable participant will get a free truck, and there’s often a contest or two sponsored by a serious producer. This yr, Mercedes-Benz had a relatively intelligent concept: to create a digital model of the hand-on recreation the place the final participant to interrupt bodily contact with a vehicle (often a Hyundai) will get to take it residence.

Scheduled to coincide with kick-off, contestants would maintain their fingers planted on their telephones throughout the sport for the prospect to win a model new Mercedes-AMG C43. The final individual to permit their digit to stray from the shifting photo can be awarded the car. However there was an issue — too many individuals tried to play the Mercedes-Benz Final Fan Standing recreation and it instantly crashed.

The technique was devilishly intelligent. By forcing gamers to maintain their complete concentrate on their telephone for the whole thing of the sport, they might guarantee their undivided consideration as different automakers launched business after business at individuals who weren’t paying consideration.

Many hoping to win the AMG went to social media to vent their frustrations. One Twitter consumer wrote, “Who needs to hitch me in a category motion lawsuit towards @MBUSA for falsely promoting their promotional giveaway? #LastFanStanding.”

The truth is, there have been a whole lot of social media posts claiming authorized motion, although the overwhelming majority appeared to be confused members questioning why the sport didn’t look like working. In the meantime, the communications division at Mercedes repeatedly tried to reassure everybody that the competition was moments away from firing up.

Sadly, it by no means did and the automaker was pressured to launch one thing vaguely resembling an apology. “The excellent news is, the Mercedes-AMG C43 continues to be in play,” Mercedes posted on Fb web page late Sunday night time. “The dangerous information is, if you attempt to obtain a technological first, issues can typically go flawed. On this case, there have been simply too lots of you.”

The corporate went into additional element throughout an interview with Automotive Information, saying “Sadly we bumped into technical points and we couldn’t help the variety of customers making an attempt to play,” by way of e-mail. “Once we realized that many gamers have been nonetheless having points after the sport was relaunched, we determined that somewhat than hold everybody hanging, we might flip it right into a sweepstakes. This manner all of the enthusiastic followers who registered can have their probability to win the Mercedes-AMG C43 as promised.”

That’s nonetheless a bummer, particularly in the event you have been a type of individuals who waited round all night time on your probability to win.

– Mercedes’ Super Bowl Phone Game Sacked Over Technical Difficulties –

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