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Jun2

Midsize Ram Pickup Coming to the U.S., Replaces a Mitsubishi-based Model Overseas

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2003 Dodge Dakota 5.9 R/T, Image: Chrysler

Years of on-once more, off-once more rumors about the addition of a child Ram truck to Fiat Chrysler’s product line has led us to this present day. Whereas the automaker’s Capital Markets Day presentation in Italy targeted totally on Jeep and the two Italian luxurious divisions — three of the 4 international manufacturers highlighted in its 5-yr plan — Ram sees new product, too, together with a midsize truck.

CEO Sergio Marchionne needs its core manufacturers unfold as far and large as attainable, and meaning occupying new segments. For Ram, this implies the giant off-street truck area of interest and the rising midsize market. “We’re engaged on it,” is what Marchionne stated two years in the past after being requested about a midsize Ram.

FCA had kiboshed the concept in 2015, claiming that creating a new midsize would show too pricey. And but right here we’re.

On this morning’s presentation, the solely point out of the truck was its inclusion in a product chart. It’s listed as “new mid-size/metric ton,” and FCA says it is going to seem earlier than the plan’s 5-yr window ends in 2022.

Ram model boss Mike Manley wasn’t forthcoming with a predicted launch date throughout the presentation, nor would he say whether or not the mannequin would resurrect the Dakota identify. (The automaker’s final home midsize truck disappeared from the market after 2011.) Nevertheless, with a lot speak of worldwide markets, and so little point out of the new mannequin, there was some confusion as to whether or not the U.S. would see the truck in any respect.

When contacted by TTAC, David Elshoff, head of Ram model communications, confirmed that Marchionne intends to deliver the midsize truck to America. In accordance to Elshoff, Ram model boss Mike Manley claims the new mannequin will exchange the physique-on-body Fiat Fullback in abroad markets. The Fullback, based mostly on the Mitsubishi Triton/L200, apparently produced “inconsequential” gross sales.

The alternative of the Fullback by the unnamed Ram jibes with what Stephanie Brinley of IHS Automotive reported by way of Twitter. The brand new truck “is predicted to be extra necessary for international gross sales than for US gross sales,” she stated.

Definitely, the North American and abroad markets are polar opposites when it comes to truck size choice (and availability). Given the upcoming addition of the Ford Ranger in the home market and the continued success of the Toyota Tacoma and Common Motors twins, a new Ram is sensible, however it solely makes monetary sense as a international product.

Paul Eisenstein of The Detroit Bureau tweeted that the mannequin will seem “in all probability ’21-ish,” in accordance to feedback made by Marchionne.

[Image: Fiat Chrysler]

– Midsize Ram Pickup Coming to the U.S., Replaces a Mitsubishi-based Model Overseas –

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