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PSA Really Wants to Get You Into a Peugeot or Citroën, but U.S. Fans Had Best Cross Their Fingers

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Citroen C4 Cactus, Image: PSA Group

PSA Group has a North American headquarters in Atlanta and it needs to use it. The French automaker additionally has a reentry plan that’s already underway. By the center of the approaching decade, we might all be behind the wheel of a French car (presumably after buying and selling our Dodge Grand Caravans for the Citroën SpaceTourer Rip Curl).

Properly, which may not occur — not if the U.S. imposes tariffs on the European Union, anyway. PSA North America Larry Dominique appears fairly apprehensive that President Trump’s eagerness for tariffs might kibosh the corporate’s return, leaving mournful American francophiles gazing lustily over the Canadian border as PSA goes wild in Quebec.

Talking to Bloomberg, Dominique expressed concern that Trump’s menace of a hefty import tax on European automobiles may come to cross.

The EU, in fact, already imposes a 10-% tariff on U.S. automobiles, and that’s the crux of the present commerce dispute. In return, the U.S. solely imposes a 2.5-% import obligation, although mild trucks get it good and onerous.

“Tariffs are on our minds,” Dominique stated. “Tariffs impression how briskly and at what price level we import automobiles into the U.S. I’m crossing my fingers.”

PSA merchandise presently within the pipeline are being designed to conform to American safety and environmental laws. The automaker needs to slowly ease into the North American market by way of experience-sharing providers, broaden public consciousness of its manufacturers, then launch into retail gross sales of its merchandise. It will happen by 2026 on the newest.

With native manufacturing out of the query (the automaker nonetheless hasn’t even nailed down precisely the way it plans to promote these automobiles), a new tariff would influence the price of each Peugeot, Citroën, or DS vehicle it ships over. PSA may determine to scrap plans to usher in decrease-priced fashions. As of but, PSA hasn’t detailed which manufacturers will seem on our shores.

Ought to an all-out commerce warfare erupt, leaving PSA with no selection but to cancel its U.S. plans, it gained’t depart all of its North American ambitions behind. Simply north of Plattsburgh, NY lies a large province full of eight.four million predominantly French-talking residents. To both aspect of it, Ontario and New Brunswick home greater than a few residents of French ancestry. And Canada and the EU have a free-commerce pact.

“We think we’ll have success in Quebec,” Dominique stated.

[Image: PSA Group]

– PSA Really Wants to Get You Into a Peugeot or Citroën, but U.S. Fans Had Best Cross Their Fingers –

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