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Oct20

Rare Rides: A Buick Sellers’ Delight – the 1984 Bitter SC

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Buick’s on once more, off once more relationship with the Opel model is at present very a lot on, as two Opels badged as Regals tempt consumers, and one Opel badged as Cascada tempts rental corporations. However these current workouts in advertising are considerably tame compared to the experiment Common Motors carried out in the Nineteen Eighties with a bit of firm referred to as Bitter.

The Bitter marque was based in the early Nineteen Seventies by Erich Bitter. Mister Bitter was a racing driver who’d turned his consideration to modifying and tuning automobiles. After that, he received bored and switched to importing automobiles, and sooner or later determined he needed to make his personal. Erich Bitter Automobil GmbH was a go.

With a spotlight virtually totally on coupes, the firm’s first mannequin was the CD, based mostly on the Opel Diplomat. We’ll save that story for an additional Rare Rides once we come throughout one in an inventory. The CD was sufficient of a hit for Bitter to plan a subsequent mannequin; this time it will be referred to as the SC.

Occasions had moved on since the Diplomat dominated the roost, and now the flagship mannequin at Opel was the Senator sedan. The yr was 1979, and Bitter debuted its new coupe at the Frankfurt Auto Present. The corporate restyled the exterior to take away a few doorways and make it look a bit like a Ferrari 365; this effort proved profitable.

Not content material with a regular Opel interior, the SC was trimmed in finely grained and exceedingly ruched Italian leather-based, in the type of up to date Maserati fashions. Energy arrived by way of a three.zero-liter inline-six (right now’s selection) or a bigger three.9-liter model of the similar engine. Energy figures resided at 177 or 207 horsepower, respectively.

As manufacturing continued at a sluggish tempo, Bitter had an enormous announcement to make at the New York Auto present of 1984. The corporate had entered right into a advertising settlement with Common Motors to distribute the SC at numerous Buick dealerships. Bitter needed a distribution outlet in the United States, and Common Motors was doing what all the yuppies have been doing in the Eighties: chasing BMW.

Buick sellers weren’t so enthused with the concept of supporting a single excessive-line car, and the take price on gross sales agreements was low (12 or fewer sellers). Most of the collaborating sellers have been in the New York area, and these shops adjusted their exterior indicators to mirror the Buick and Bitter logos. Really a B&B state of affairs all-spherical.

The SC remained in manufacturing by means of 1989, when the firm went dormant for the whole decade of the Nineties. Numerous makes an attempt and automobiles have come from the firm since, however by no means to any quantity close to the SC. And that’s saying one thing, as a result of all three variants — coupe, convertible, and the (very uncommon, 5 complete examples) sedan complete a manufacturing determine of 488.

Immediately’s Rare Journey is situated in Vancouver, which is a small city north of Seattle with reasonably priced housing. A gold exterior pairs with putting white leather-based. With about seventy two,000 miles on the clock, this vendor is asking a price someplace north of $10,000.

[Images: seller]

– Rare Rides: A Buick Sellers’ Delight – the 1984 Bitter SC –

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