The Downward Spiral wasn’t only a groundbreaking 9 Inch Nails album — it additionally aptly describes Fiat’s present gross sales trajectory in North America. (Sorry for the headline, Corey.)
With January 2018 figures out of the bag, the state of Fiat Chrysler Cars’ Fiat model turns into ever clearer, although we’ve recognized it was in hassle for a while. Reintroduced on this market in early 2011, the 4-mannequin model continued its downhill gross sales slide final month, with company cousin Alfa Romeo outselling it for the second consecutive month.
How dangerous is it?
Yr over yr, the quintessentially Italian small car model noticed its gross sales fall forty three % to 1,229 models. Every mannequin — the five hundred metropolis car, 500L tall wagon, 500X small crossover, and 124 Spider roadster — noticed a yr-over-yr drop, although the 500L’s decline amounted to a niche of simply two automobiles.
The model has come a great distance since its best U.S. gross sales yr of 2014. In that lengthy-in the past yr, some forty six,121 People took residence a Fiat. North of the border, 2012 was the model’s yr, with 2014 an in depth second. Within the U.S., annually since that peak has introduced a decline. Final yr noticed 26,492 Fiats bought, regardless of the mid-2016 introduction of the Spider.
To take a look at it one other approach, U.S. Fiat gross sales have fallen, yr over yr, for 25 consecutive months.
For the five hundred, January’s sixty three % gross sales drop bears some explaining. Each American and Canadian Fiat web sites nonetheless listing the 2017 mannequin, sparking rumors of its demise, although worldwide manufacturing of the 2018 mannequin is shifting to a single manufacturing facility in Poland. North American fashions have vacated FCA’s Toluca, Mexico meeting plant with a view to release capability for extra essential fashions. The brand new mannequin is meant to seem by the center of this yr.
The Serbian-constructed 500L bought 104 models within the U.S. final month and precisely zero in Canada. (Making it all of the more unusual that I noticed two of them final weekend.) 2017’s U.S. tally of 1,664 500Ls is 86.6 % decrease than 2012’s 12,413 models. Canadians purchased forty two 500Ls final yr, down greater than just a little from 2014’s 2,461 models.
The engaging little 500X, which shares its underpinnings with the Jeep Renegade, can also’t discover any love. Its U.S. gross sales sunk 19 %, yr over yr, in January. It was the mannequin’s nineteenth consecutive gross sales drop. Gross sales within the Nice White North fell ninety.2 %, yr over yr, to eleven models.
January isn’t an amazing month for convertibles in North America, however the latest addition to Fiat’s lineup, the 124 Spider, posted declines on each side of the border — 23.eight % within the U.S. and sixty nine % in Canada, the place final month’s tally stood at thirteen automobiles.
There’s no new product in sight for the disappearing model, only a trio of minor refreshes. After the five hundred this yr, 2019 brings a 500X refresh with a facelifted Spider arriving the yr after. Will it have a model to reach to? That’s for consumers to determine.
[Images: Fiat Chrysler Automobiles]
– Rare Rides: All New Fiat Fashions, Apparently –
You’ll be able to select as your splendid vehicle. There are a number of choices of sort, collection, particular specifications and colours. Examine and Discover the suitable one for You!
See Outlet Inventory that out there at your home and GET The EXCLUSIVE DEALS!