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Apr6

Sharper Focus: Ford Teases a Next-generation Compact With Diminished U.S. Presence

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Ford might have shuffled manufacturing of the subsequent-era Focus to China, nevertheless it hasn’t given up on the mannequin totally. That’s sufficiently excellent news for small car followers, what with home automakers dropping small car fashions like a scalding spatula.

The 2019 Focus reveals itself in a London, England occasion on April tenth, however the automaker’s European division noticed match to submit a stylish black-and-white video prematurely of the reveal. Whereas European consumers can look ahead to quite a few bodystyles, it’s not going to be near the identical lineup over on this aspect of the pond. Ford needs the subsequent Focus to maneuver barely upmarket whereas providing much less general selection. If consumers aren’t taking to the compacts in the identical numbers as earlier than, why not attempt to squeeze additional revenue from every vehicle?

So, what can we study from this teaser?

Image: Ford Europe

Greater than most teasers, truly. You’ll have the ability to acknowledge the Focus simply from the entrance; the mannequin’s extensive grille carries over for the upcoming era, whereas the headlights undertake Volvo-like daytime operating lights that reduce horizontally throughout the unit. Assume Thor’s Hammer, simply not double-sided.

A shot of the mannequin’s wheel exhibits what appears like air curtains within the decrease entrance fascia — an aero enhancement with larger fuel financial system in thoughts.

Whereas the fender bulges stay, albeit in a extra subtler type, the present mannequin’s amidships character line disappears for a extra cohesive look. The rear hatch now features extra metallic acreage between the glass and license plate. “FOCUS” seems in bigger chrome letters under the badge, as an alternative of the decrease nook of the liftgate.

Image: Ford Europe

Apart from the marginally extra upscale packaging, Ford plans to supply People far fewer configurations of the Focus — a technique that additionally applies to fashions just like the Fusion and Escape. The Chinese language manufacturing switcheroo, plus a larger common promoting price, ought to fulfill Ford’s beancounters within the brief time period, although shoppers with “Purchase American” proudly displayed on their bumpers may be postpone. For now, Ford has promised solely a sedan for the U.S. market. Powertrain particulars stay a thriller.

One variant People will certainly need to get their arms on is one other Focus RS. The earlier mannequin bowed out of the home market final yr, and restricted European manufacturing ends tomorrow. Constructed at Ford’s Saarlouis, Germany meeting plant, the Focus RS turned the darling of the recent hatch crowd the second it launched, and rumors level to a subsequent-era mannequin with delicate hybrid help launching in 2020.

Image: Ford Europe

Focus gross sales within the U.S. rose eleven.eight % in March, with gross sales over the primary three months of 2018 down four.5 % over the identical interval in 2017. The present era’s first mannequin yr, 2012, was its best — Ford bought 245,992 models that yr, however quantity dropped annually thereafter. Final yr’s tally was 158,385.

[Images: Ford Europe/YouTube]

– Sharper Focus: Ford Teases a Next-generation Compact With Diminished U.S. Presence –

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