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Feb16

Subaru Ascent Pricing: When You’re Assured, You Don’t Need to Undercut the Competition

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2019 Subaru Ascent Limited, Image: Subaru of America

Subaru’s new range-topping crossover simply dropped its pricing listing, including a brand new entry in the remarkably tight base MSRP battle waged amongst three-row Japanese midsizers.

The 2019 Ascent, a seven- or eight-passenger crossover with acquainted styling and unsuspectingly giant dimensions, doesn’t appear nervous by the wholesome gross sales loved by its rivals, and positively doesn’t really feel the want to arrive at sellers this summer time with a reduction tag hanging from its sleeve.

Actually, its base price tops that of three nicely-established rivals.

The Ascent, which boasts a 113.eight-inch wheelbase and 153.5 cubic ft of passenger quantity, begins at $32,370 after supply. This price will get you a base mannequin with a standard second-row bench seat and the similar constantly variable transmission and turbocharged 2.four-liter flat 4 (260 hp, 277 lb-ft) present in different trims. That’s almost ten grand greater than a base Forester.

In contrast to its rivals, the Ascent is only a tad pricier than the Toyota Highlander ($32,025), Honda Pilot ($31,875), and Nissan Pathfinder ($32,015). Solely the semi-upscale Mazda CX-9, which isn’t recognized for its third-row area, outflanks the Ascent in price, at $33,a hundred and five. As we stated, it’s a decent race.

2019 Subaru Ascent Touring, Image: Subaru of America

In fact, Subaru has good cause to really feel assured, although its first midsize crossover — the B9 Tribeca — met with failure and, um, controversial quips over its look. As the U.S. new vehicle market continues its modest contraction, Subaru quantity seems to know no ceiling. After promoting 187,699 automobiles in the grim days of 2008, Subaru’s U.S. gross sales skyrocketed to 647,956 models final yr — a 5.three-% improve from 2016. Even January noticed a yr-over-yr gross sales improve of 1.1 %.

Subaru appears assured it is aware of what People need, and that they’ll discover it in a vehicle providing full-time symmetrical all-wheel drive on all trims — one thing its rivals can’t boast. The Ascent’s Subaru International Platform guarantees a stiff physique and decreased street noise. Additionally standard is adaptive cruise management and emergency pre-collision braking, amongst different nannies, although you’ll want to shell additional money for the full suite of safety aids.

2019 Subaru Ascent Touring interior, Image: Subaru of America

Consumers can anticipate a well-known trim ladder, with Premium and Restricted fashions providing each seating configurations. The highest-spec Touring mannequin is seven-passenger-solely. Subaru claims its interior, when outfitted in seven-passenger guise, is the most adaptable in the phase.

The Premium range begins at $35,one hundred seventy after supply, including blind-spot detection and rear cross-visitors alert, plus an eight.zero-inch multimedia display (base fashions get a 6.5-inch display). A number of additional standard or out there features seems at this degree. Shifting up to Restricted prices a minimal of $39,970. There, you’ll discover standard leather-based, 20-inch wheels, decrease physique cladding, keyless entry, push-button ignition, and steering-responsive headlights.

At the Touring degree, the Ascent provides additional chrome and interior furnishings, together with enhanced audio, each connectivity feature in Subaru’s toolkit, and a one hundred eighty-diploma entrance digital camera. This mannequin will set you again $forty five,670 after supply.

The Indiana-constructed Ascent rolls into sellers this summer time.

[Images: Subaru of America]

– Subaru Ascent Pricing: When You’re Assured, You Don’t Need to Undercut the Competition –

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