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Subaru Manages to Buck An Industry-wide Trend in September

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U.S. auto gross sales took a roughly 7 % yr-over-yr dive in September, pulling the market’s yr-to-date gross sales complete additional in the pink. The business-large gross sales achieve seen in the primary half of the yr is gone.

At Subaru, nevertheless, good timing and the continued reputation of a sure mannequin stored the automaker from becoming a member of the ranks of its rivals (a gaggle that does not embrace a beaming Fiat Chrysler). The automaker one way or the other managed to pull off a win in a dismal month, and it’s nonetheless up on a yr-to-date foundation, regardless of having so many minuses on its gross sales ledger.

In September, Subaru’s U.S. gross sales rose three.5 %, yr over yr, with quantity over the primary 9 months of 2018 up 5.1 %. Nevertheless, just one vehicle recorded constructive yr-over-yr progress final month, and just one vehicle is up on a yr-to-date foundation.

The important thing to having a document September in a usually dangerous September is to introduce a a lot-wanted mannequin in the course of the summer time. That rig is the three-row, midsize Ascent crossover — a mannequin that discovered 5,859 consumers final month. Further quantity from this mannequin is what pushed Subaru’s numbers excessive in September. Aside from this, the one vehicle not displaying a month-to-month decline is the Forester, which rose 1.four %, yr over yr.

It’s value noting that final September contained a further gross sales day. Had the 2 months been on even phrases, the ever-common Crosstrek would certainly have posted a constructive gross sales quantity (it was down lower than one % for the month). Because the model’s third best-promoting vehicle, the Crosstrek is the one mannequin having fun with a yr-to-date improve. It’s not a small one, both. The lifted and cladded Impreza hatch is up forty five.1 % over 2017’s tally, with its YTD quantity — 111,415 models — shortly catching up to the second-place Forester and first-place Outback.

The Crosstrek stays a particularly robust vehicle and serves for instance of what automakers can reap in the event that they’re prepared to tinker round with an present mannequin (and provide you with a brand new identify). Nevertheless, it’s the Ascent that earns credit score for coming to the model’s rescue final month.

[Image: Subaru]

– Subaru Manages to Buck An Industry-wide Trend in September –

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