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Sep5

Tipping the Sales Scales: Honda’s Light Trucks Continue Filling the Hole Left by Cars

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Image: Honda

It’s nothing new in the business, neither is it in any respect unusual, however Honda’s distinctly balanced product combine continues to tip ever additional in the direction of the trucks and SUV aspect, regardless of the assertion of American Honda’s assistant VP of gross sales, Ray Mikiciuk, that automobiles will proceed as the model’s mainstay.

With the similar variety of promoting days as August 2017, final month confirmed the automaker’s quantity on the upswing, propelled by the power of sunshine truck gross sales. Consistent with the theme of stability, just one mainstream car noticed its gross sales improve, yr over yr, whereas just one mild truck mannequin noticed its gross sales lower.

(We’ll have a breakdown of how all automakers and types fared later as we speak, as soon as all the numbers roll in – Ed.)

General, American Honda’s gross sales rose 1.three %, yr over yr. Hardly a barnburner of a month for the automaker, however the people at Acura are little question celebrating — the luxurious model noticed gross sales rise 14.eight %, yr over yr, whereas Honda itself was usually flat. This places Acura near crawling out of the purple on a yr-to-date foundation.

Naturally, it owes all of it to SUVs, of which Acura fields simply two. MDX gross sales rose 38 % in August, yr over yr, whereas the smaller RDX climbed 23.eight %. Yr so far, the MDX falls simply barely in the purple (zero.eight %) in comparison with the RDX’s 9.6 % achieve. Elsewhere, the mixed quantity of the ILX, NSX, RLX, and TLX fell 22.eight %, with solely the low-quantity RLX seeing a month-to-month achieve (up sixty six.four %, to 138 models for August.)

2019 Acura RDX

In the Honda ranks, all automobiles besides the Readability hybrid/PHEV/EV, which had barely registered on gross sales charts in August of final yr, took a dive. Civic gross sales fell 24.1 % and Accord gross sales tumbled eleven %, with the TYD quantity for each automobiles down 7.5 % and eleven.four %, respectively. The Match shed forty seven.5 % of its consumers, yr over yr.

Apparently, the just lately launched Perception hybrid sedan bought higher than even the best-promoting Acura car, with 2,212 gross sales in August in comparison with the TLX’s 1,917 consumers.

As for crossovers and the model’s lone pickup, excellent news reigned. Solely the subcompact HR-V noticed a yr-over-yr lower in gross sales (2.four %), whereas the CR-V rose eleven.eight %, the Odyssey minivan climbed thirteen.5 %, and the newly refreshed Pilot expanded its takers by a whopping 60.2 %. Even the uniquely unibody Ridgeline pickup recorded its first yr-over-yr improve (7 %) this calendar yr.

Going again to the see-noticed picture, passenger car gross sales at each manufacturers declined 15.three % final month, whereas mild truck gross sales rose 18.9 %. The efficiency of each vehicle varieties was almost equivalent between manufacturers.

[Image: Honda]

– Tipping the Sales Scales: Honda’s Light Trucks Continue Filling the Hole Left by Cars –

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