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Nov19

Unhappy! Toyota Throttles Back on the Camry

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Image: Toyota

The best-promoting passenger car in America for the previous 15 years isn’t promoting prefer it as soon as was, and it’s all of your fault. With the car-shopping for populace more and more wooed by do-every little thing crossovers and trucks, the Toyota Camry isn’t flying off supplier tons in the similar quantity as earlier than, and, due to this, the automaker has made the determination to sluggish manufacturing of the mighty midsizer.

What are individuals shopping for as an alternative of the Camry? Lots of issues, however loyal Toyota house owners are more and more heading over to the RAV4 for his or her grocery-getting duties.

When it comes to quantity, the Camry closed out final yr as the nation’s seventh-best promoting vehicle, helped alongside by a 2018 mannequin-yr restyle that lifted gross sales in the direction of the finish of the calendar. That buoyancy didn’t final, although it did assist propel the sedan nicely forward of its chief rival — the equally refreshed Honda Accord.

As we documented over the lengthy, scorching summer time, Camry gross sales started falling under final yr’s month-to-month totals in early 2018 till the yr-to-date tally lastly fell into the pink. Sure, July was a tragic month for the Camry, and the continued exodus of consumers from the phase ensured that meeting strains would quickly sluggish.

2018 Toyota Camry LE - Image: Toyota

In accordance with Automotive Information, Toyota plans to throttle again one among the Camry’s three manufacturing strains in Georgetown, Kentucky, beginning subsequent month. With out going into particular numbers, firm spokesman Rick Hesterberg stated, “The auto business is cyclical, and our regular course of is to proactively plan months prematurely for quantity changes.”

Car gross sales do take a dive in the winter, however the sluggish decline in Camry quantity isn’t climate-associated. Whereas Camry gross sales noticed a yr-over-yr uptick of two.5 % in October, the nameplate fell 6.1 % over the first 10 months of the yr. Throughout Toyota’s passenger car lineup, general gross sales fell eleven % in 2018. Vans and SUV gross sales, on the different hand, rose eight.5 % this yr.

The lack of gross sales isn’t more likely to harm the Camry’s standing as the best-promoting midsize car (Nissan would love for the new-for-2019 Altima to overhaul it, and Honda would positive like a crack), although it does stand to fall additional in the general best-promoting rankings. It additionally dangers dropping its standing as the best-promoting car. The distinction between TYD Camry and Honda Civic quantity is a scant 12,000 models.

With 289,801 gross sales beneath its belt by way of the finish of October, the Camry was eclipsed by gross sales of its compact crossover stablemate, the RAV4. That mannequin moved 353,151 models in the U.S. over the similar time-frame. Even with a subsequent-era mannequin ready in the wings (we’ll have a primary drive for you quickly), the RAV4 nonetheless managed to eke out a 2 % yr-to-date gross sales achieve.

[Images: Toyota]

– Unhappy! Toyota Throttles Back on the Camry –

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