Bentley, Porsche, Reviews, Volkswagen
Jan11

Volkswagen Group to Bentley: Get Your Act Collectively, Now

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2017 Bentley Bentayga rear

It’s a model showcased in numerous music movies over the previous 20 years, however that doesn’t imply it features very extremely in proprietor Volkswagen Group’s good books.

British extremely-luxurious marque Bentley was simply given a dressing down by its strict German guardians, informed to form up and begin making a living or face the results. The strict ultimatum got here from the Piech and Porsche households, the auto group’s majority shareholders.

Whereas the mother and father of the father or mother group didn’t spell out what would occur if Bentley doesn’t flip over a brand new leaf within the subsequent one to two years, it’s wanting just like the model might discover itself in a basket on the entrance steps of an orphanage.

One to two years. That’s the timeline for an entire turnaround, in accordance Hans Michel Piech.

Wolfgang Porsche, patriarch of the 2 clans, complained that Bentley, regardless of its flashiness, simply isn’t pulling its weight. “The necessary factor is for each [VW Group] model to generate an inexpensive contribution margin,” he informed Germany’s Frankfurter Allgemeine Zeitung newspaper (as reported by Automotive Information Europe). “That isn’t at present the case at Bentley, and we aren’t glad.”

Bentley, which has turned a member of the VW household in 1998, recorded a $157 million loss in the course of the first three quarters of 2018, down from a slight revenue a yr earlier.

It’s not all Bentley’s fault, nevertheless. The corporate’s new Continental GT was sluggish in making it to market due to transmission tinkering (the unit’s sourced from Porsche), whereas the depressed British pound, coupled with the truth that the UK-headquartered Bentley sources many elements from Germany, hit the model’s stability sheet arduous in 2018. One other setback arose from Europe’s new WLTP test cycle, which Bentley didn’t correctly put together for. As a result, its automobiles ended up “caught within the queue,” CEO Adrian Hallmark informed Automotive Information Europe in November.

Nonetheless, Hallmark claims he’s assured his firm will make its mother and father pleased. The exec predicts a return to revenue in 2019. It had higher. As Volkswagen Group continues its streamlining efforts, the automaker has expressed a robust willingness to unload non-important belongings.

[Image: VW Group]

– Volkswagen Group to Bentley: Get Your Act Collectively, Now –

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