Whereas our Ace of Base collection delights in revealing simply how discount basement a mainstream vehicle can get, none of these rides maintain a candle to the spartan purgatory that was the Tata Nano.
Billed as the world’s least expensive car upon its launch in 2008, the Indian-market 4-door was tailored to lure that nation’s rising market of would-be vehicle house owners off bikes and right into a car with two cylinders, 37 horsepower, and a rear hatch that didn’t open.
Not unexpectedly, the vehicle shortly developed a stigma.
Low cost? Sure it was. Oh so low cost. Roughly $2,000 a decade in the past, however now $three,500. New features, like a working hatch, discovered their means into the Nano over the ensuing years. And the way about that automated guide transmission? No extra 4-velocity stick for some consumers…
As the nation’s GDP grew, and together with it the Indian center class, Nano gross sales rose accordingly, however not by as a lot as Tata Motors had hoped. Initially pegging demand at 1 / 4 million automobiles per yr, Tata noticed the Nano’s gross sales peak at slightly below seventy five,000 in the monetary yr 2011-2012. In FY 2016-2017, simply 7,591 automobiles rolled off tons.
Frankly, India’s “individuals’s car” was simply too low cost, too naked bones, and never aspirational sufficient. Security on India’s notoriously congested and comparatively lawless highways was one other concern. Germany as soon as crash examined the Nano and located it warranted zero stars.
As Bloomberg reports, the market has spoken. Tata constructed a single Nano in June, regardless of new car gross sales in the world’s second most populous nation rising by 38 %. The automaker, father or mother firm of Jaguar Land Rover, stated the Nano in its “current type can’t proceed past 2019.”
Nevertheless, it appears the firm nonetheless feels some type of future might exist for the little runabout. Tata advised Bloomberg that the Nano “may have recent investments to outlive” — an understatement, given the mannequin’s nonexistent gross sales.
[Images: Tata Motors]
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